How Vocus Helped a Bail Bonds Company Build a Brand
For years, says Eric Granof, Chief Marketing Officer of AIA, bail agents have fought an uphill battle. Although they assist clients who are in trouble with the law, they usually are not depicted as a...
View Article#VocusChat on Twitter with @LizStrauss This Afternoon!
“Relationships are everyone’s business, and everyone’s business is relationships,” explains strategist and presenter, Liz Strauss of Successful-Blog. So who”s ready to take their social media influence...
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Guest Post by Jim Joseph: My Small Biz Brand Boot Camp Webinar
Guest Post by Jim Joseph, President of Cohn & Wolfe North America. In 25 years as a marketing and branding expert, Jim has created brand experiences for Kellogg’s, Kraft, Ikea, Cadillac, Clean...
View ArticleThree Real-Life Brand Fairytales that Leave Customers Spellbound
Do you remember being a kid during story time? You’re gathered around on the floor in front of the teacher, eyes glazed over, enamored with the tale. A kid or two are drooling at the vivid imagery,...
View ArticleVocus Questions: Jim Joseph on DIY Brand-Building
Jim Joseph is President of Cohn & Wolfe North America. In 25 years as a marketing and branding expert, he’s created brand experiences for Kellogg’s, Kraft, Ikea, Cadillac, Clean & Clear,...
View ArticleFive Sloppy Mistakes That Are Killing You in Social Media
It makes me tear my hair out every time (ok, not literally – because then I’d be bald) when I see people making social media faux-pas that hurt their brands. They’re little things that you may not...
View ArticleTen Ways to Adapt to the Evolution of Social Media
Social media is going through a rapid evolution. As a new facet of everyday business, it forces us to rethink, relearn and question everything. From creative to messaging and to measurement, we need to...
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Five Ways to Get Your Business More Pinterest Interest
Pinterest, the Web’s shiny new toy, is still buzzing after its launch in September of last year. Its retail stats don’t lie: a call to action pin description sees an 80% increase in engagement which...
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Why Content Marketing is the New Branding
Note: a variation of this post first appeared on Copyblogger. Branding isn’t your company name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception. When...
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Is ‘Trust’ One of Your Social Media Goals?
Social media is an unexplored land for many businesses. For others, it’s like the world’s oceans: we’ve only maybe discovered and seen a small fraction of the scape.Few have conquered entire social...
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